Advertising is a way to draw the attention of the public

Advertisement is an announcement in a public medium promoting a product/ service which is vastly developed nowadays. To some degree, the nature itself advertises the products like the color and smell of flowers in order to attract the attention of insects and birds and the give your word of honey as a gift.

Advertising is one of the media to draw the attention of the public and to educate them regarding a particular thing. It is a way of life or thinking. Most companies today use advertising to introduce a new drink, food.  It is not enough even if the product is good; the public should be made to understand its reality. So that, they try to make visual images regarding the introduction f products using various occasions in the natural world.   

Since advertisement has become very important it also becomes a very professional deal today. In fact, advertising agencies do a good business. Advertisers make use of artists and script writers who have expert knowledge by themselves. There are many ways of advertising but visual, audio and audiovisual are demanding.  Leaflets and brochures are produced describing a colorful product. Free samples are given, so that new customers may be found.

Perhaps one of the most well-liked medium of advertisement is the newspaper, as newspaper is reached to a wide public. Some products are advertised throughout the year and generate a valuable income for the newspaper. Here the picture and the script play a very important elements.

Although many people advertise the same product for a longer time it is sometimes become boring. The advertiser knows this, so they change the mode of advertisement from time to time. Either the pictures may be changed. An advertiser can utilize a ton of paper for printing advertisement and distributing it to various houses to get the message of the product across.

Then advertisement brings the prospective buyer and the product man nearer. With a complex market where there are dozens of products competing, advertisement is just a single way of winning the market. When designing advertisements you must consider the advantages as well as the drawbacks as advertisement is a powerful media at present.